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Aaron Pulkka

Interactive Entertainment Executive, Computer Games

Hi, I'm Aaron Pulkka, Reality Engineer.

Aaron Pulkka's Bio:

Interactive entertainment executive with a Master's degree in Computer Science & Engineering and many years of game production experience, including design, development and publishing for Disney, Sony, THQ, Vivendi, and Activision. Also experienced in theme park attractions, virtual reality systems, wearable computing, artificial intelligence, and international business with a focus on China. Co-founder of Rabbx Inc., a game production company in Los Angeles, and Metal Rabbit Games Co.,Ltd., a game development studio in China with a business office in Hong Kong. Providing consulting services through Rabbx and full game development services through Metal Rabbit Games.

Aaron Pulkka's Experience:

  • Interactive Development Consultant at ADMI, Inc.

    Worked with a fantastic, creative group on interactive design and development planning for an international theme park project. Performed park-wide interactive system design, cost estimation, scheduling, and vendor identification services.

  • Advisory Board Member at Ambient Insight, LLC

    Advised on trends in the mobile gaming industry and interactions with mobile learning business.

  • Director of Production at Activision

    Led production over a broad slate of cross-platform games (X360, PS3, Wii, DS, PSP, PC, iPhone). Published titles across a wide variety of genres with licensors including ABC, Blip, Boeing, Cartoon Network, DreamWorks, Feld Entertainment, FOX, Mattel, MGA, MTV, NASA, NASCAR, Nickelodeon, Spinmaster and SEGA Toys.

  • Sr. Director of Outsourcing at Vivendi Games

    Directed global outsourcing of game development services for Vivendi's game studios worldwide (Vivendi Games merged into Activision Blizzard in July 2008).

  • Project Director of XDG at THQ Inc.

    Co-founded External Development Group (XDG) to facilitate efficient pipelines between internal THQ studios and external production resources worldwide.

  • Vice President of Digital Media at Sony Development (Hyper Entertainment)

    Provided technology, design, and outsourcing consultation for digital entertainment projects for a diverse set of clients including theme parks, museums, arcades, and video game developers (worked with EA Redwood Shores, Midway's Surreal Software, Sony Computer Entertainment Santa Monica Studio, Activision's Treyarch and THQ). Established online storefront and digital publishing operations for HyperBowl in 2001. Previously held positions include Manager of Game Development (overseeing production of multiple custom games for arcade in Tokyo) and Lead Programmer (for a networked, motion-simulator-based game developed for Metreon in San Francisco).

  • Show Designer / Senior Programmer at Walt Disney Imagineering

    As an Imagineer, designed and programmed in the VR Studio of Imagineering's R&D department, starting with the Aladdin's Magic Carpet Ride virtual reality attraction for DisneyQuest. Initiated Disney's Massively Multiplayer Online games research project, which spawned Disney's ToonTown Online.

  • Research Associate at Human Interface Technology Laboratory

    Researched networked virtual reality, including software engineering for the GreenSpace telepresence project. Co-moderated Usenet newsgroup sci.virtual-worlds (VR research discussion forum).

  • Co-Founder and Chairman at Metal Rabbit Games Co.,Ltd.

    Providing strategic direction to game development studio working on Android and iOS games. Developed Weather Rabbit, which launched on iTunes, Google Play, and Amazon App Stores in November 2012. Developing core game title, Su Mon Smash: Star Coliseum, for iOS and Android (including OUYA and NVIDIA Shield). Headquartered in Changzhou, China; opened Hong Kong business office in 2014.

  • Co-Founder and CEO at Rabbx Inc.

    Co-founded global game production company in 2011 (incorporated in 2012). Providing production management consulting services for game development, art outsourcing, CGI animation, virtual reality, augmented reality, and theme park projects. Producing and publishing original mobile games beginning with TNNS, developed by Action Button Entertainment, and Weather Rabbit, developed by Metal Rabbit Games, launched on iOS and Android platforms in 2012. Publishing on iTunes, Google Play, Amazon App Store, and Samsung Apps. Producing another Unity3D game in collaboration with Metal Rabbit Games for Android, micro-consoles including OUYA, and iOS platforms. Member of the Immersive Technology Alliance and Microsoft BizSpark.

Aaron Pulkka's Education:

  • University of Washington

    Master of Science
    Concentration: Computer Science & Engineering
  • University of Washington

    Bachelor of Science
    Concentration: Computer Engineering



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